PURPOSE
Project Change is a term-long provincial competition enabling BC tourism students to become leaders and agents for positive change in the world. Being an influencer, being environmentally and socially conscious, and getting things done are all characteristics expected of today’s industry leaders.
THE TASK
Working individually or in groups (max. 6), students identify a community, then create and develop an effective social or environmental stewardship project. There are only three guidelines:
PROJECT CHANGE COMMUNITIES
The community (containing at least 20 people) can be a social, educational, occupational, religious, recreational or other group that shares common characteristics or interests.
SPECIFIC MEASURABLE RESULTS
Projects must be designed to impact the community in specific measurable ways. For example, students can choose to track dollars raised, people in attendance, names on a petition, behaviour changed, waste diverted, energy saved, trees planted, or car trips avoided, among others. By measuring specific impacts, students will see the tangible difference they make in the world.
ELIGIBILITY
The competition is aimed at BC tourism management, tourism and hospitality management, adventure tourism and culinary program students–however, student teams from any discipline are encouraged to participate. Submissions must be supported by an instructor or program administrator. Program coordinators/ Instructors are encouraged to incorporate Project Change: BC Campus Challenge into their course-of-studies in the 2011 fall term/semester (September- December). The project works well as a major assignment in a related course, or can be creatively included in other ways. It’s up to you!
SUBMISSION GUIDELINES
Participants must submit a concise report on their completed project no later than December 9, 2011. The report must include:
TEAM DETAILS
(use application form on website)
• Name of project and students
• Name of college/university, & program
• Name of supporting instructor/administrator
• Addresses/phone/email for above
REPORT CONTENT
• A brief description of the project, including objectives
• The community targeted
• The results of your project (the specific results achieved)
• Insights gained (successes, lessons learned, etc.) on being an agent for change
REPORT OPTIONS
a: A strong written document, including photographs and other images, to help tell your story (max. 2,000 words)
b: An effective video summary posted to YouTube (max 5 minutes)
c: A high-impact PPT presentation (maximum 30 slides
PLEASE EMAIL QUESTIONS TO:
info@linkbc.ca, with the subject line: ‘Project Change’.
JUDGING
A panel of independent industry representatives will judge the submissions based on the criteria below. Prizes will be awarded to the top entries.
CRITERIA
Project Design: Delivery & Impact: 60%
• Potential for influencing community members after the project is complete. (viability)
• Evidence of strong project management practices
(effectiveness)
• Measurable and specific results shown (quantified)
• Team successes and failures identified and reviewed
(teamwork & lessons learned)
• ‘Innovation factor’+ media coverage obtained
Report Effectiveness: 40%
• Professional appearance (WORD, Video or PPT)
• Clear statement of purpose
• Methodology clearly outlined
• Impacts and insights clearly illustrated
• Effective use of imagery to support main messages
• ‘Wow’ factor
THE FINE PRINT
Project Change: BC Campus Challenge is a provincial competition inspired by a project of the same name initiated by Joe Kelly at Capilano University. It has generated a high level of student engagement, some very inspiring projects, and significant media interest. This provincial initiative also builds on the 2008 Whistler Accord signed by BC tourism/hospitality educators–to work cooperatively to get more students involved in climate change and sustainable tourism issues.
LinkBC: the tourism & hospitality education network is pleased to be a supporter of this provincial competition and encourages all colleges/universities in the LinkBC network to think of ways to get your students involved! www.linkbc.ca
AtBC: The Aboriginal Tourism Association of BC is pleased to support Project Change as an opportunity for learners of all backgrounds to create positive change in their communities. The competition’s sustainability theme is a foundation of Aboriginal values. www.aboriginalbc.com
Project Change is supported by:
Site developed by Jason Brawn
& sponsored by Capilano University
